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Ulta To Stock Rare Beauty

First retail expansion since its 2020 launch.

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By: Christine Esposito

Editor-in-Chief

Selena Gomez

Rare Beauty by Selena Gomez will be available in 1,500-plus Ulta Beauty stores and Ulta.com, beginning on Feb. 1—the first retail expansion for the beauty brand since its launch in 2020. The nationwide rollout also marks Ulta Beauty’s first guest donation partnership with a brand. From Feb. 1–28, when guests make a donation in-store at checkout, 50% of their contribution will be directed to the Ulta Beauty Charitable Foundation (UBCF) and 50% will support the Rare Impact Fund. Both UBCF...

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